Pitchengine.com is an interesting tool for the PR industry. It’s a free service (you’ll have to pay for upgrades) that creates and stores web 2.0 friendly press releases. The idea being instead of mailing word documents and photos its all available in a journo friendly format online. Even better it can be picked up on search engines and added to social bookmarking tools. Also like the quick pitch box at the top. Will definitely give it a try in the new year.

In their words:

PitchEngine is PR for the Social Web. What’s that mean? Don’t think of PitchEngine as a distribution service. Instead, think of it as a way to package all of your PR assets (like a press kit) in one concise, easy to share package – the social media release (SMR) – that you can edit and make changes to even after it’s been made live.