How to look hip in 09: D.I.S.C.O

Disco has been the next big thing for a while now (since the late seventies possibly) but I sense a convergence is happening. So far this decade we’ve had Disco Punk (The Rapture/DFA), Deep Disco (Lindstrom) and now its time for Disco disco. That is a real revival of proper disco records from the underground right through to the Bee Gees (believe it or not they’re actually being played in hipster bars right now). ID magazine recently devoted an issue to D.I.S.C.O and Italo Disco (the cheap 80s italian version of Disco) is finally getting its long promised moment in the Rimini sunshine* (check out Heartbreak for starters).

Even UK mudfest Glastonbury has gone disco with a recreated New York gay disco being road blocked by exiles from the Arctic Monkeys, Coldplay or some other indie whiners.

This video clip is a must see:

Organisers of that tent from Horse Meat Disco hit the nail on the head in The Times (UK):

“When times are good, you could argue that people get turned on by darker, edgier music, such as drum’n’bass or electro,” says Jim Stanton, who started the iconic Horse Meat Disco in Vauxhall, south London. “As soon as life gets harder, people look for something more uplifting, which is where disco comes in — it’s an escape. The first big-haired disco moments happened in America during the 1970s, when there was a depression caused by an oil crisis.” From The Times

But for true trend “convergence” to happen the fashion crowd need to be in on the act. Box ticked. Last year’s collections were full of sequins, floaty satins and big disco barnets. My prediction is more Studio 54 inspired frockage across the imminent fashion weeks. We’ll maybe even get the long promised Halston revival in 09?

Shall I even mention J&B’s start a party disco ball ads? Beep Beep. Toot toot.

*Disclosure: the author has been DJing Italo disco records since 2002 – he’s now looking around incredulously for someone that will believe him