Some nice PR from Morgan Stanley around a report drafted for them by a 15 year old intern on teenagers media usage. This has picked up tons of press coverage from Time Magazine to the FT and Telegraph and turned the intern into an over night media star. Not sure if this happened spontaneously or was planned but it works because it’s a surprising (to some) piece of work that most people wouldn’t expect to come from a (rather boring sounding) company like Morgan Stanley.

For more check out this from AFP and this from the BBC.