Atmosphere has just launched The Capitec Bank Youth Prosperity Survey. Aimed at connecting with young people and their parents, the survey takes a look at young adults attitudes and aspirations in relation to wealth.

To support the campaign we collaborated with Cow Africa to create a microsite to host the survey’s findings and includes a (beautifully designed) interactive quiz on spending habits and vox pops. In its first day the campaign has already scored a primetime interview on E TV, frontpage coverage in the Pretoria News and articles in Weekend Argus, Daily Dispatch, Weekend Witness, Beeld and Die Burger with much more expected over the next few days.