You are currently browsing the category archive for the 'Fashion' category.
We’ve just finished editing the video from the ghd Revelations event. This was shot and edited by Simon Deiner from SDR Photography (who we use for pretty much all our photos and filming very recommended). You’ll find more about the event on this blog if your interested in learning more about it.
After a wander down a corridor (which was one backwards talking dwarf short of a Twin Peaks scene) the audience came across a window where they could watch this young lady talking on the phone:
Nearby was a phone booth where her conversation could be overheard – there were also telegrams (sent from the girl to a lover):
More photos in the rest of the article.
The ghd Revelations event took place last week after nearly a year of planning. The end result was very different to the original concept – the result of working with many people on the event (Hammer, theatre director Craig Leo, Mari Gronewald and our decor stylists). I mean that in a positive way though. The event was designed to immerse consumers in the ghd brand, show off their creativity and spread buzz about the brand. Guests wandered around 14 Hope Street – which basically feels like a dishevelled theatre following a circuit that led them around loosely connected scenes. There was a vague story behind the event – but we wanted people to interpret in their own way – it’s been fun to hear different people’s takes on it.
All the photos are taken by Simon Deiner & team. Should have some video later in the week…
Mari talks us through the looks at the technical rehearsal:
The pink frock ended up on our slightly toasted party girl (pic further down):
Lots more photos after the jump:
Fashion is usually a pretty good subject for documentry makers as its full of larger than life characters that live in their own outrageous fantasy worlds. For those of you that thought The Devil Wears Prada was a documentary on Anna Wintour’s managerial skills you should really check out the real thing. Personally i can’t wait to see this. And if you haven’t seen Lagerfeld Confidential already get to it.
I spotted this while hunting down photos for a presentation (on Sartorialist). Reminds me of Eddie Izzard’s circle of cool (starts off at cool gets gradually uncooler until there is that moment between horrendously wrong and totally cool).
Love Adidas (ever since Adicolor) and also big fan of designer Jeremy Scot and i’ve already mentioned the Adidas Original campaigns great house party ad/video. But something bothers me about this clip. Its something I see from brands all the time, particularly brands involved in youth marketing. It’s the shoe horning of a theme from the advertising into all communications – in this case Adidas is original. Really guys you don’t need to spell it out so bluntly i feel like i’m being marketed to now. Don’t tell us, show us. Prove it. Now what is an otherwise cool campaign feels slightly like brand brainwashing.
I think it comes from guilt on the part of the brand manager/agency that they’re having too much fun – so they feel the need to inject it with a bit of “brand messaging”.
Stoned Cherrie recently made global headlines as part of an African fashion showcase at New York Fashion Week. Sadly I couldn’t make the New York show but I did go to Cape Town’s Design Indaba and caught the collection there. This is my first online video – in hindsight maybe I could have used the zoom more…
See also Emma Jordan’s post on The Frock Report
and The New York Times article on the show.
UK Designer Henry Holland has added a bit of colour back into fashion this season with his Pantone collection (does exactly what it says on the tin). He’s mastered the art of creating collections that look good but have a simple idea that gives them innate talkability.
You’ve got to love brands that take risks. MAC has proved itself one of these by teaming up with Dame Edna of all people. Beauty marketing is usually so dreadfullly dull and a cycle of endlessly repeated cliches. By doing a campaign with Dame Edna (featuring “gladioli inspired” make up range) the brand has immediatly created a talking point that has extended the campaign through PR way past the reach of the paid for ads.
A classic example of a campaign designed to get blog/press coverage by being slightly outrageous. Previous ambassadors have included Dita Von Teese and Mary J Blige (also not immediately obvious choices but great when you think about it).
Via News.au
