Ephemeral museum exhibits street art in Portugal

I came across this award winning (Cannes Gold Lion) campaign fro Pampero Rum while putting together a PR course. A really nice example of relatively low cost but big impact PR based around a simple but very clever idea. The brand created an audio guide to street art in Lisbon (Portugal) that could be downloaded to mp3 players from their website:

ghd Revelations event video

We’ve just finished editing the video from the ghd Revelations event. This was shot and edited by Simon Deiner from SDR Photography (who we use for pretty much all our photos and filming very recommended). You’ll find more about the event on this blog if your interested in learning more about it.

Vice South Africa launch party

Didn’t make it the Vice magazine launch party myself but as you can see it was full of Cape Town’s young and hip, finger-shape throwers.  As Ace (publisher) rightfully points out these people know their way around a bottle of hair conditioner. Shot by idoidea.

Creative PR case study: The Beautiful Game

I came across The Beautiful Game while looking for creative pr case studies. Put together by UK agency 3W the campaign was designed to relaunch The Football Pools (an 85 year old way of betting on the results of British football). The client also wanted to draw attention to the money they give the arts through the campaign. The answer was to work with the Royal Ballet to create a performance based on the best ever soccer moments (as voted for by 10000 fans). This was premiered to media in London and publically performed in Liverpool drawing masses of coverage in the mainstream press and eventually a Cannes Gold Lion for PR. This worked because it was unexpected enough to inspire media to cover it but the execution was also perfectly aligned with the message the client wanted to put out there. Check the video out for more.

We Live In Public trailer

We Live In Public is a new documentry on Josh Harris. The guy pretty much invented the Big Brother concept (on the web) placing videos all around his flat to follow his life and inviting people to come and live in a debauched bunker covered in web cams. All this in the pre-broadband era. Predictably it ended in tears.

Steri Stumpie update

Our campaign for Steri Stumpie is still rolling – we did our second appointment of a official unofficial brand ambassador yesterday at UCT. This basically involved giving a Steri fan a whole bunch of stuff to the sounds of a marching band. We then toured the campus playing Dancing Queen. This is also my first video edit ever – other than some shaky camera work i think its quite cute?

The campaign is picking up some nice compliments – still early days but should be a good case study (and also an encouragement to other clients to let us go down a more imaginative path). Its a collaboration with King James RSVP, Mnemonic and Atmosphere (all part of the King James Group) so also great example of team work between different agencies.

SLXS said this.

and Chris Rawlinson said this.

H&M Youtube channel

European clothes store H&M have been using Youtube for a couple of years now both to launch their own ranges and create softer content (i.e. not just going on about the brand) around street style. This is there most recent example.

David Lynch’s interview project

Interview Project is a 20,000 mile road trip around the states filming interviews of people along the way. All of the interviews are unplanned and are of people the crew come across on the road. You can follow Interview project on David Lynch’s website and via twitter.